Discover Ballina – Lifestyle Photographer
I’ve spent the last few months working on a large scale commercial photography project, on behalf of Discover Ballina. The aim of the project is to produce a new image library that can be used to help promote Ballina, NSW as a tourist destination both domestically and internationally.
Although not originally from the area, I have been lucky enough to call Ballina home for the past four years. Despite my wife being Australian, we have always lived and worked in the UK. When we decide to make the move and relocate to Australia, it was really important for us to find the best place possible to build a new life for us as a family. We traveled widely exploring coastal areas throughout Victoria, NSW and Queensland before we settled in the Northern Rivers. For us the Ballina -shire really ticked all the boxes. Not only did it have the perfect climate, pristine beaches and stunning hinterland but perhaps most importantly a real sense of community.
Of all the things that strike me about this area, what stands out most is how even as it becomes familiar it doesn’t lose its sense of wonder. In many walks of life as people become familiar with a place, it loses its appeal. We all to quickly become complacent taking them for granted. But here you truly get a sense that people throughout the community genuinely appreciate just how fortunate we are to call the Ballina-shire home. I believe its both a testament to just how impressive the local landscape is but also to that of the nature of people living here.
As a photographer this was a really exciting opportunity and a great project to be involved with. I can only hope that I’ve done justice to an area I know all the locals are so very proud of. I would like to thank the staff at Discover Ballina for both putting their faith in me and their continued support throughout this project and also to the local people who have given their time so willingly and without whom none of this would have been possible.
In addition to the still photography that I have been working on the team also commissioned local cinematographer, Toby de Jong, of 44 Magnum Productions to produce a short film. You can view that here